Flowers from left to right: Is there a problem here?
There's nothing more frustrating for a hard-working florist than having to match a stock photograph. The flowers they have that are fresh and in-season may not match the hundreds and thousands of images people are buying from online.
What happens after they hit the buy button is sadder than Charlie Brown at Christmas:
Some people see bad flowers, we see a missed opportunity.
The good news is there's a huge opportunity to fix this by giving the florists a better opportunity to wow their online customers like Ray, Celia and Beckara. Goquets will keep making sure the florists get that chance, because no one benefits from a ruined event.
After all, $80 purple should not equal cheap pink, #amirite?